At the June 18 meeting, PDG Anne Bermingham presented the results of the annual club membership survey. It was completed by 23 of 36 members, a 64% response rate, down from 83% last year.Over 85% of members indicated they were satisfied as members. 95% felt welcome in the club and 91% indicated that they felt club members cared about each other. 87% enjoyed club meetings.
Key areas noted for improvement were membership growth, higher attendance at weekly meetings and focusing club efforts as there is always a lot going on. Focusing membership recruitment on certain demographics was suggested and drawing those individuals to club meetings, socials and events so they could have a taste of what Rotary is all about was suggested.
Some other key suggestions: reducing the number of club committees, encouraging all members to join in committee work and hosting a “Club Fair” in the Fall of each year – hopefully to attract more members and sustain those already in the club.
Communication to members got high marks, as did seeking input from members, both at 95%.
Finally, a high number of members felt they made valuable connections through the club, and membership gave them opportunities to use their talents and skills. They felt the positive experience of membership was worth the money expended, and also felt that, through Rotary, they were able to make a difference in the community and the world.
In this author’s personal experience, few clubs are able to conduct such a comprehensive and valuable survey during the Rotary year and significant recognition should go to PDG Anne Bermingham of 2WA Consulting for this excellent contribution to the Hamilton AM Rotary Club!