PRISM AWARD 2026-2027

Celebrate. Inspire. Strengthen. Measure.

The PRISM Award – Public Relations and Image Strategy Merit is Rotary District 7090’s signature recognition for clubs that demonstrate excellence in public image.

It’s more than a certificate. It celebrates how your club shares Rotary’s story, values, and impact with the world.

The initiative encourages clubs to strengthen their visibility, communicate strategically, and follow Rotary branding best practices—all while highlighting the meaningful work they do locally and around the world.

 

2026–2027 PRISM AWARD CYCLE

The 2026–2027 PRISM Award gives every District 7090 club an opportunity to strengthen its public image and receive recognition for the work it is already doing.

Completing the monthly tasks will help your club improve community visibility, communicate its impact, engage current members, and attract prospective members.

All 2026–2027 PRISM Award tasks must be submitted by May 31, 2027.

If you need assistance, please contact Julio Batres-Gavidia at jbg@rotarysouth.ca.

Why PRISM Matters

 

What if more people knew about the good Rotary does?

Our clubs change lives by organizing food drives, supporting youth leadership, funding scholarships, improving global health, and addressing needs in their communities. Too often, however, these powerful stories remain within club walls.

When people don’t see or hear about our work, they miss the opportunity to support it—or become part of it.

The PRISM Award helps clubs share their stories more effectively, strengthening our district’s visibility, relevance, and reputation.

When people truly see what Rotary does, they are more likely to become involved.

Stronger Public Image = Greater Community Awareness = Increased Membership

It’s a win for everyone and an important step toward Rotary’s long-term growth and sustainability.

How it Works

Each month, clubs are invited to complete a practical Public Image task designed to build a strong communications foundation.

Tasks include conducting a Public Image Audit, developing a communications plan, increasing social media engagement, showcasing service projects, and applying Rotary’s branding standards.

Clubs can earn Bronze, Silver, Gold, or Platinum recognition based on the number of completed tasks. Award recipients will be recognized at the end of the Rotary year and may be featured in District newsletters, on the District website, and across social media.

SEPTEMBER PRISM TASK

Content Calendar

Create a content calendar that identifies what your club will communicate, when it will be shared, and who will be responsible for creating and publishing it.

Your calendar should support your club’s Public Image Plan and help your team coordinate stories, events, service projects, membership messages, and other important communications throughout the year.

✔️ Identify your club’s key monthly communication themes
✔️ Plan when and where content will be published
✔️ Assign responsibility for creating and sharing each item
✔️ Keep your leadership and Public Image teams aligned

PRISM AWARD TRACKER 

 

Stay on track and maximize your club’s progress by reviewing the PRISM Award Tracker regularly.

The tracker provides a central view of completed tasks, outstanding submissions, upcoming deadlines, and progress toward each award level.

Why it matters

  • Monitor your club’s progress throughout the year
  • Identify outstanding tasks and deadlines
  • Keep your team aligned around Public Image priorities
  • Ensure your club receives credit for its work

Access requirement

You must be signed in to a Google account to view and use the tracker. If you are not already signed in, Google will prompt you to do so.

Consider assigning one club member to review the tracker each month and report your club’s progress to the team.

2026-2027 MONTHLY TASKS

CLICK ON THE MONTH BELOW TO SUBMIT THE TASK

MONTH
TASK
DESCRIPTION
START DATE
ND DATE

JULY

Public Image Audit

Audit your club’s website, social media, cloud storage, email accounts, ClubRunner access, and printed materials. Document who manages each resource, confirm appropriate access, review Rotary branding, and appoint a Public Image Chair or contact person.

July 1st 

May 31st 

AUGUST

Public Image Plan

Create a plan describing your club’s story, audiences, key messages, communication channels, publishing schedule, and the people responsible for delivering your content.

July 15th

May 31st

SEPTEMBER

Content Calendar

Create a content calendar that coordinates your club’s monthly communication priorities, publishing dates, channels, and responsibilities.

August 15th

May 31st

OCTOBER

World Polio Day

Share one or more images, graphics, or stories showing how your club educated the community about World Polio Day, End Polio Now, or the PolioPlus Fund.

September 15th

May 31st

 

Rotary Foundation Month

Show how your club raised awareness of the Rotary Foundation’s work in local communities and around the world, including the importance of supporting the Foundation.

October 15th

May 31st

 

District Support Feedback

Tell the District 7090 Public Image Team what has helped your club, what could be improved, and what resources would help you share your Rotary story more effectively.

November 15th 

May 31st

 

Rotary Brand & Learning Centers

Share how your club has used the Rotary Learning Center’s Public Image courses and the Rotary Brand Center’s communication and branding resources.

December 15th

May 31st

 

Rotary Service Project Center

Share your experience using Rotary’s Service Project Center to document and promote your club’s projects, activities, and community impact.

January 15th 

May 31st

 

People of Action Posts

Submit examples of engaging social media posts that use the People of Action campaign to highlight your club’s service and community impact.

February 15th 

May 31st

 

Incoming Club Leaders

Provide the names and email addresses of your incoming Club Public Image Chair, Secretary, and President.

March 15th 

May 31st

 

Club Progress Check

Review the PRISM Award Tracker, confirm that your club has received credit for its submissions, and complete any outstanding tasks.

April 15th 

May 31st