As members of Rotary International District 7090 — proudly known as the “Best of Friends” — we are guided this year by the theme “Unite for Good.”It’s a powerful reminder that when we come together across borders, backgrounds, and beliefs, we can build stronger, more caring communities.
A key part of this mission is embracing Diversity, Equity, and Inclusion (D.E.I.) — not just as an idea, but as a daily practice in how we serve, lead, and connect.
What is D.E.I.?
Diversity asks us to welcome people from all walks of life — different races, cultures, ages, abilities, identities, and beliefs.
Equity challenges us to recognize that not everyone starts from the same place, and to help remove barriers so all have a fair chance to thrive.
Inclusion calls us to create spaces where every voice is valued and every person feels they belong — not just present, but truly part of the team.
Why is this important in Western New York and Southern Ontario?
Our district stretches across vibrant, diverse communities — from Buffalo and Niagara to Hamilton, St. Catharines, and beyond. We see firsthand the beauty of diversity and the need for connection across lines of difference. D.E.I. helps us honor the past, embrace the present, and shape a future where every neighbor, old or new, has the opportunity to grow, contribute, and lead.
For Rotary, D.E.I. isn’t a political stance — it’s a reflection of our core values: Service Above Self, fellowship, integrity, and inclusion. It strengthens our clubs, expands our impact, and deepens the spirit of friendship we’re known for.
Unite for Good — Together.
As we live out our theme of “Unite for Good,” let’s remember: the work of D.E.I. isn’t a side project; it’s woven into how we show up for each other and our communities. When we listen, learn, and lift each other up, we don’t just serve — we lead by example.
🌟 D.E.I. Pledge for Members
This year, I pledge to:
✅ Learn — Seek out one new resource, story, or perspective that helps me better understand the experiences of people different from myself.
✅ Include — Invite someone new to the table, the project, or the conversation — and make sure they feel welcomed and heard.
✅ Act — Identify at least one way I (or my club) can help remove barriers, promote fairness, or build a more inclusive Rotary community. Together, as the Best of Friends, we can Unite for Good — and make D.E.I. a living part of our mission.
In Club