Strengthening Our Story: Tackling Public Image Barriers TogetherOne of the biggest hurdles many of our Rotary members face is navigating the ever-changing world of online promotion. From updating a Facebook page to creating an engaging Instagram post, it can all feel a bit overwhelming — especially if technology isn’t your strong suit! However, being active and visible online has never been more important for sharing Rotary’s impact and connecting with the community.
Below are some practical tips and examples of how other Rotary clubs are boosting their online presence:
- Leverage Easy-to-Use Platforms
Don’t let the idea of complex graphic design or video editing stop you. Tools like Canva (for simple graphics) or CapCut (for short videos) can help you create polished, engaging content with just a few clicks. - Partner with Younger Members or Local Students
Some clubs collaborate with Interact or Rotaract members, or even local high school/college students, to help manage social media, create graphics, and record short videos. This partnership not only improves the club’s online visibility but also empowers youth to contribute their tech expertise. - Work Together for Greater Impact
Consider designating a “tech lead” who can assist multiple clubs within the district. Collaborative approaches not only expand your pool of expertise but also foster stronger bonds across clubs. For more inspiration on teamwork, check out our article: Working Together Works Better
4. Host Internal Tech Workshops
Many clubs hold short training sessions—either during regular meetings or via Zoom—where a knowledgeable member (or invited guest) demonstrates how to create social media posts or edit simple videos.
A supportive, hands-on environment helps break down the learning curve.
5. Use Rotary’s Existing Resources
Explore our Public Image Toolbox and Public Image Links and Resources, both of which are full of resources, tutorials, and best practices.|
Whether you need help with branding guidelines, social media strategies, or event promotions, you’ll find plenty of useful materials.
6. Focus on One Platform at a Time
Instead of juggling multiple social media platforms at once, consider starting with one—often Facebook—because it reaches a wide age demographic.
Mastering a single platform can help members gain confidence quickly before branching out to others like Instagram or LinkedIn.
7. Create a Content Calendar
Some clubs maintain a simple monthly or weekly schedule to help plan posts ahead of time—such as meeting photos on Mondays or member highlights on Thursdays. Planning reduces the rush of last-minute posting and ensures a steady flow of content.
8. Ask Questions!
If you have a specific challenge or want more detailed examples, don’t hesitate to reach out. Submit your questions to our Q&A section in the next newsletter, and we’ll share practical solutions tailored to your club’s needs.
Public Image Committee Meetings Twice a Month
If you’d like to join a meeting and dive deeper into public image strategies or share new ideas, please let us know by emailing jbg@rotarysouth.ca.
If you’d like to join a meeting and dive deeper into public image strategies or share new ideas, please let us know by emailing jbg@rotarysouth.ca.
If you’re unable to attend, you can still send us your questions, and we’ll be happy to address them.
Remember, strengthening our Rotary story begins with tackling public image barriers—together.
By making the most of available tools, asking for help, and collaborating with fellow clubs, you’ll be able to share the power of Rotary more effectively than ever before!