PRISM AwardPublic Relations and Image Strategy Merit
District 7090 has established a signature recognition for clubs that demonstrate excellence in Public Image. It’s more than a certificate—it’s a celebration of how your club shares Rotary’s story, values, and impact with the world.
It encourages clubs to strengthen their visibility, use strategic communication tools, and adopt branding best practices—all while highlighting the powerful work you do in your community and beyond.
Each month, clubs are challenged with a new Public Image task — practical, achievable, and designed to build a strong foundation. From conducting a Public Image Audit (July’s kickoff task) to improving social media engagement, showcasing service impact, or aligning with Rotary branding, the journey is both educational and rewarding.
The August goal: Lay out where you are going to spread the word about what your Club is doing, what your club story is, when you are going to share it and what vehicle(s) are you going to use to deliver the news.
Plan it out, and remember, there is help available for sharing all your awesome Public Image content in all your various news platforms.