PRISM Award Update – Building Our Public Image TogetherThe PRISM Award is designed to make Public Image simple and achievable for every club. Each month brings one practical task that builds on the last, helping clubs share their stories more effectively and strengthen Rotary’s presence across our District.
July Task: Public Image Audit
In July, clubs were invited to complete a Public Image Audit. This was a chance to take a closer look at websites, social media, and branding to see what’s working well and where there is room to grow.
August Task: Public Image Plan
In August, the focus was on creating a Public Image Plan. A good plan outlines what stories your club wants to share, who you want to reach, and how you will tell your Rotary story in the months ahead.
September Task: Create a Content Calendar
This month, the next step is to put those plans into action by creating a Content Calendar. A simple calendar will help your club:
Stay consistent with posting
Highlight Rotary monthly themes and international days
Showcase service projects and member stories
Make Public Image a team effort by assigning roles
Tools and Resources
Submit your September task here: Google Form
Sample Content Calendar Template (Click "Make a copy" then Download and Save)
Catching Up on Missed Tasks
If your club hasn’t yet submitted the July Public Image Audit or the August Public Image Plan, there is still time. You can submit any of the past months’ tasks by visiting the PRISM Award page and clicking the corresponding month in the grid at the bottom of the page:
Julio Batres-Gavidia
Public Image Committee
Assistant Governor Areas 5 & 6